Facebook Advertising Fundamentals | 289 MB
Extend your Facebook reach even further with the site's powerful advertising platform. It's flexible enough for any budget and allows you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, place, and manage their Facebook ads. Author Brad Batesole takes you through the basics: setting up an account, understanding ad structure, and using the Ads Create and the Ads Manager tools. And he'll also show you how to make critical placement and bidding decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the news feed, in the sidebar, or on the Facebook mobile app. He'll also show you how to view ad reports, so you can determine whether your ads are accomplishing your goals. Finally, Brad will leave you with some tips for writing great ads, choosing effective images, and improving ad performance.
Topics include:
* Understanding ad types
* Setting up an advertising account
* Writing ads
* Managing bidding and placement
* Identifying and targeting your primary audience
* Boosting page posts
* Managing and editing ads and campaigns
* Accessing reports
* Understanding Facebook's ad policies.
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